In 2014 we started out as Predator Warpaint with the goal of creating superior camouflage face paints with a natural mineral based, broad-spectrum SPF50 sunscreen resilient enough to conceal and protect our nation’s elite warriors.

Understanding the enormity of the task we reached out to our network of military veterans and special operations advisors; however, we soon found out developing products capable of handling the rigors of US Special Operations required more than just transcending the current standards of face paints and sunscreens. It meant shielding America’s warfighters from the suns harmful effects as well as multitude of environmental hazards ranging from extreme temperatures, windburn, infrared light (IR), and carcinogenic airborne particulates, without inhibiting their operational performance.

After successfully meeting the stringent requirements necessary to protect our nations special warfare operators we delved into the needs of other specialized communities including Underwater Construction, Explosive Ordnance Disposal, ranching and agriculture, just to name a few. What we found was a large portion of the men and women that build, maintain and protect this country hardly consider using sunscreen as a means for protecting themselves. Although we greatly appreciate their selfless work ethic we couldn’t let good people continue to take unnecessary risks so we decided to bring the protection we developed for the toughest warriors on earth to the hardest-working people on the planet.

After successfully meeting the stringent requirements necessary to protect our nations special warfare operators we delved into the needs of other specialized communities including Underwater Construction, Explosive Ordnance Disposal, ranching and agriculture, just to name a few. What we found was a large portion of the men and women that build, maintain and protect this country hardly consider using sunscreen as a means for protecting themselves. Although we greatly appreciate their selfless work ethic we couldn’t let good people continue to take unnecessary risks so we decided to bring the protection we developed for the toughest warriors on earth to the hardest-working people on the planet.